The WHYs and HOWs of brand building

After spending considerable amount of time and energy on my company's branding initiatives, interacting with a few agencies and getting the list of activities for branding, I understood that any smart guy can come up with 125 activities for brand building. But that doesn't solve the FUNDAMENTAL PROBLEM.

I realized the importance of the WHYs of branding over the HOWs

• WHY we want to build the brand is very unique, while the HOW to do it is very generic
• Unless we are clear on the WHYs, all the 125 HOW to dos doesn't make much sense
• All the HOW to dos can be validated and prioritized if the WHYs are clearly defined
• We can invent/ create new ways of HOW to dos, when the WHYs are clear

So I think one should first fix the WHYs of branding before looking at the HOWs.

Making the learning commitment

I have been in the software marketing domain for over 7 years now and always learning 'On-the-job'. But never felt the need for learning from other sources. Of late I realized that the field is evolving at a very rapid rate and if I dont catch up, I will be nowhere. So I committed myself to learning and development on a regular basis, even outside of my 'On-the-Job' learning.

This blog is to share my learnings and a mark/ measure of my learnings.

Watch out for a lot of exciting stuff here.

Am very excited to put this up!!!